• About Mindsways
    Mindsways looks at the Ways of the Mind and how we Sway Minds.

Mindsways LTD

Mindsways LTD (Company number 009960761) is a family business, made up of George and Alex Rowley, offering a unique set of tools that sparks interest, grabs attention and gives you new ways of thinking.

George’s 30 years of experience of developing programmes, delivering training and intense work with organisations and brands is complimented by Alex’s ambitions, technical knowledge and storytelling abilities. They both believe that learning can be fun and effective, and the aim of the company is to help people to feel better, do better and be better by applying skills from a wide variety of areas.

The approach we take is what we call Psychological Artistry. This involves using our unique blend of psychology, neuroscience, behavioural insights, neuromarketing, mentalism, personal achievement, and smart thinking ideas. We appreciate that by its very nature, it is not a traditional approach. However, being different is where our power lies.

Mindsways services aim to help you understand how your clients think, act and behave and lead to an increased interest in who you are and what you do. This helps you in:

  • Standing out
  • Adding to your reputation
  • Engaging people
  • Creating surprise – Grabbing attention
  • Enhancing your brand’s reputation
  • Productive Communication
  • Building Creativity

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What Do People Say?

  • I had a huge amount of fun and learned a few things along the way too! I highly recommend that you join one of their sessions. 5****
    Adele B.
    May 2017
  • Life is very serious and sometimes unnecessarily so. This is where Mindsways' approach can reach the parts that others can't reach through magic and humour. Thank you very much.
    Alison R.
    July 2017
  • You give real insight into the art and science of gaining and holding attention and impart invaluable skills, known to only a few, in respect of influence and persuasion. I will come again confident it will be a day well spent.
    Paul G.
    June 2017
  • These two are worth every star given! I can honestly say each and every one is unique and a pleasure to attend! WELL RECOMMENDED!
    Susan L.
    May 2017
  • Such an inspiring day! Changes your whole way of thinking... a must have experience!
    Lucy A.
    July 2017
  • Informative, practical and fun... lots of fun. Excellent and engaging!
    Kevin L.
    May 2017
  • What a breath of fresh air this training duo are! These sessions are well thought out and provided me with everything I was looking for my future workshops and more. Great job guys.
    Noelle B.
    May 2017
  • Really fun and informative. Thank you George and Alex for a great day. A must do day for anyone!
    Michael P.
    July 2017

Inspiring The Unconventional

For business, originality and difference counts. People are more likely to engage and pay for what they haven’t seen and cannot see elsewhere. By tapping into people’s imagination, curiosity and desire for mystery we can engage people in all different areas.

By their very nature, our mentalism and magic methodologies are untypical and non-traditional. It is this approach that makes our methods (introducing new perspectives, exploring the power of different perceptions, learning entirely new ways of thinking and doing so in safe, secure and reflective environments) powerful and long-lasting. We leverage our natural, in-built, biological tendency to learn and enjoy novelty to teach, create new emotional memories, amplify learning points and greatly increase the chance of effective change.

Success for us happens when we have the courage to be ourselves and put courageous ideas into action. Mindsways' approach is all about providing tools and approaches that are focused three main areas of our lives; Personal Gain, Strategic Gain and Financial Gain.

Our mission at Mindsways is to introduce something new, fun and fresh into your existing mix of ideas. It's our belief that if you can change how you see what was, you can change what is, so you can change what will be.

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What Do We Do?

Our aim for our Sessions, Talks and Shows is to give you something fun, original, easy to learn and memorable. Click on any of the images below where you can see a selection of what we do on the day!


Mindsways is based on the idea that we see what we want to see. By leveraging this and other Behavioural Insights, you can learn how your customers behave, act and think.

We will teach you systems and goals to help you develop your own approaches and appreciate how powerful your own perceptions can be. This in turn allows you to influence and positively affect your customer's behaviours, actions and thinking, leading to a boost in your brand reputation, business opportunities, and potential for sales and profit.

Our training is dedicated to helping you to understand how your customers behave, act, and think. We believe in the power of small shifts, big movements. We deliver training and consultancy which unite learning and applying knowledge in the form of skill sets and abilities.

What Areas Do We Look At?

We focus on combining the ideas from Behavioural Insights, Understanding Perceptions, Psychological Artistry, Show Not Tell Philosophy and Doing the Doable. You can use these in applying and developing systems and goals which boost your productivity, increase your internal and external brand's reputation and lead to a strong legacy.

Our version of art forming pulls ideas and techniques from theatre, magic and illusions, combining them with findings from psychology and science to make them engaging, entertaining, and enlightening. We will teach you how to stand out, how to make a difference, how to tap into the power of mystery and magic and how to get your message across.

Generally speaking, each new skill set doubles your chance of success. The skill sets we focus on are:


Our aim at Mindsways is to introduce something new and fresh into the existing mix of ideas that you are using. To do this, we use the power and creativity of Mind Magic, Psychological Artistry and Neuroscience to help you unleash your creativity, critical thinking skills and turn your meetings, work and contact with clients and customers into memorable, powerful and effective turning points in their lives.

What Is Mentalism?

Mentalism is a phrase we use when we talk about a particular set of magic tricks that gives the appearance of being able to read minds, predict the future, move objects without touching them and influence people's choices.

We use it to inform, illustrate and entertain in a number of situations. It can, and has been used in, board meetings, workshops, personal development programmes, one-to-one counselling, business presentations, networking events and TV shows. It uses a blend of magic tricks, visual illusions, cognitive puzzles, thought experiments, presentations and performance skills.

Below you can see a wide range of examples of what Mentalism can be.

Mentalism is a powerful tool, and though we know a lot of people can use it and similar ideas for negative, manipulative or nefarious purposes, we are absolutely dedicated towards using it to help people, to empower those who have felt our of control and to bring a sense of fun, imagination and wonder to people's lives.

By using mentalism in business, coaching, social occasions or working directly with clients, you can add a spark of interest to wat you do, communicate in a faster, more effective and more productive way and increase the interest and demand for what you do and what you have to say.

Why Mentalism?

Many people see magic and mentalism as very entertaining. It’s these underlying principles that allow magic to work that make it so unique and powerful. The aim of the day is to work with you in a straight forward and practical way on exploring and uncovering these principles.

When you apply them, they will impact your:

  • Communication
  • Confidence
  • Creativity
  • Productivity
  • Thinking Habits
  • Staff retention and well-being
  • Sales and income

It is our aim that you work with Mindsways and Mentalism to see the world in a completely new way, with new ideas and a new sense of what's possible.

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Success for us happens when we have the courage to be ourselves and put courageous ideas into action. Our mission at Mindsways is to introduce something new, fun and fresh into your existing mix of ideas. It's our belief that if you can change how you see what was, you can change what is, so you can change what will be.

Find out more about that here!