Comedy Magician, Storyteller,
Half-Eric Morecambe, Half-Luke Skywalker
Alex is an engaging and joyful comedy magician, author and presenter. He has a funny, charismatic and endearing presence, bringing humour, joy and wonder to engagng, evocative and entertaining magic.
Alex blends comedy, magic, psychology, cognitive diversity and mentalism together into Psychological Artistry to tell effective, engaging and empowering human stories.
He believes that using comedy, communication and deep human connection is the bridge to developing a more fair and better world for everyone. His aim is to share a feeling of childlike wonder, imaginative freedom, vulnerable authenticity, adventurous creativity and audacious hope with the people he works with – whether as a performer, writer or trainer.
Alex has faced his own challenges with anxiety, shyness, depression, bullying, grief and obesity.
Subsequently, he’s spent the last 10 years working to accept, embrace and share his mental health experiences, using them as a guide to help others through their own personal journeys.
Alex had a difficult time in traditional education. The techniques used by his Secondary School teachers left him bored, uninspired and disinterested – he would often end up reading his father’s books on psychology, quantum physics, religion, NLP and personal development instead of paying attention to what the school curriculum insisted he should be focusing on. He was constantly bored and out of place, only half-heartedly turning up for the classes and never bothering to complete homework.
But everybody (or so it seemed) told him to go to get good grades, go to college, go to university and get a good 9-to-5 office job. So, even though it meant being picked on and embarrassed on a daily basis, Alex stuck it out throughout high-school and college, getting just enough middling-GCSE and A-level results to make his way into university.
It was only after watching Derren Brown’s Enigma show live in London that Alex realised that that version of his life wasn’t the one he was made for. It was at this moment that Alex decided he no longer wanted to do what everybody else had been telling him and that he wanted to pursue a life well-lead.
This pursuit ended up in creating Mindsways LTD, where he would work with his father, George, to bring the same sense and feeling of wonder, awe, authenticity and hope into the lives of the people he wanted to work with.
Since that moment in 2011, he has developed and delivered multiple training courses to thousands of people across the country and, digitally, to many more over the globe. The work he has done with Mindsways and as a professional magician has been incredibly powerful for him, being able to realise his own potential and release his confidence.
He was worked with people who have been similarly disaffected by the education system, to building and implementing a nationwide online-training platform for the NHS, to speaking in front of hundreds of artists about his mental health and coaching members of the Institute of Directors.
He also spends his time working closely with George as part of AGMagicians, performing his own individual brand of comedy magic that combines the silly humour of Morecambe and Wise, the bizarre comedy of Eddie Izzard with the liberating and fascinating mental magic of Derren Brown.