The Zeigarnik Effect
19 June, 2017
The Zeigarnik Effect
The hero, strong, dark, and tall, stands victorious over the evil Doctor Miser. “I have you now, you villainous scum!” he shouts above the steam train' s engines, a rush of joy and valor spread across his handsome face. “Six long years it' s taken to hunt you down, now you can finally face justice for all of your foul deeds!”
“Ah-ha!” Miser yelped, pulling a small black box from his mysterious cloak. “You may have stopped my swarm of killer robot wasps this time, hero”, he snarled every inch of his gruesome words, “but I won' t go down so easily!”
He pressed the button on top of the box, making the engines swell to a cacophonous roar. It was so loud the hero couldn' t even think, the steam filled the cabin with a dense fog of noise and confusion, and the huge, beastly train gorged on a reckless need for speed.
A crash from beneath the carriage rallied the hero' s senses, piercing through the screams of chaos. The train had derailed! It was heading at a break-neck speed towards the cliff. What was he going to do? How was he going to save the Queen of Bavaria now? Would he ever return to his beloved?
To be continued… ?
This is the Zeigarnik Effect, and it's what this week's feature looks at...
What Is The Zeigarnik Effect?
The Zeigarnik effect is named after Bluma Wulfovna Zeigarnik, a Russian psychologist who advocated this effect in the 1920' s. The effect states that we have a greater memory for incomplete or interrupted tasks. This extends to events that have mysteries or elements that we can' t immediately explain, such as magic tricks or cliffhangers.
It is often paired with the similar Ovsiankina effect; we have an increased tendency to refocus on an interrupted or unexplainable action whilst it is still unresolved. We have a drive for closure, an urge to find answers, a pull towards the mysterious. We can use this to increase interactions and engagement with people, stir their curiosity and have them hanging off our every word.
It is what all the bestselling authors use, it is what the hit TV series do, create suspense and offer to fill in the gap. These effects can be summed up by the phrases:
- I' ve started, so I' ll finish…
- What if…
- To be continued…
Tickling the Mind
These ideas and effects are certainly at play and act as key building blocks of mentalism and mystery workers. In mystery work, it is about illustrating ideas, engaging people through building and releasing tension and the art of creating mysterious impact. Using these ideas, the effects become unexpected, brilliant, and inexplicable.
Put together, this makes you more memorable. People will want to know more about you and cycle through the phases of:
- I get it
- No I don't
- Tell me more
Adding mentalism and mystery effects into what you do, combined with the Zeigarnik and Ovisiankina effect, gives you a texture and a set of techniques to transform your messages into a composition.
Your Message As Composition
The Zeigarnik effect can be summed up using an old music hall dictum: “Not too much; but just a bit too little”. Your aim is to leave them wanting more. Use the Three C's: Fulfill their curiosity just enough to create a wanting for closure.
It is not just about knowing, but knowing why and when to develop the concepts. It is about making your ideas fertile, alive and real in people's minds. This is all about being able to use amazing ideas and create moments of astonishment with them, all by stimulating what we call the Information Gap.
The theories are good, but they take on a whole new importance when combined with practical ideas, suggestions, and exercises. This is where good ideas and creative concepts can bring out excellence in the things we do.
Putting it into Practice – The Psychological Artistry Day
We have a treasure trove of important and revealing secrets that are quietly told through out the Psychological Artistry Day. This is where you can learn from using mysteries and mystery worker' s theories. Over the years I have developed a profound love and passion for these ideas. I want to share my excitement of these ideas with you.
Charles Reynolds, a magician, says: “Magic is the theatrical art of creating an illusion of impossibility in entertaining ways”.
Ascanio, a Spanish Magician, continues with; “Magic develops a keen sense of observation and assessment of data, it teaches you not to believe everything you see... Without a doubt, magic is an appropriate field for creative and imaginative mental activity.”
My wish is to share deep theoretical insights that can be applied to what you do. Artforming is all about combining your ideas and techniques with the arts, in this instance, the arts of mentalism and mystery working.
If you want to have more control in your life, tap into your creativity and have richer, deeper connections, book your place on the next Psychological Artistry Day by going to www.mindsways.com/psychological-artistry.html
Theatre of the Mind
We are about creating mystifying experiences for others. It is all about understanding there is true value in mystery. Many people say that but to do that we must deceive them, which is true. However, it is not deception that upsets people. It is betrayal.What we do adds theatre and storytelling, tapping into people' s imagination and creativity, allowing them to embrace childlike wonder and making you more memorable. Our aim is that each effect we deliver:
- Can be performed from out of a small case, many from out of your pockets
- Can be delivered to a small group to a large audience of 100s
- Can be appreciated by a large variety of people
- Each can be personalized to fit your stories/service
- Each one has been tried and tested
Aha to Assimilation
Having a light bulb doesn' t mean that the light will always stay on. To make it part of you, the process we suggest to add these ideas to the following cycle:
- Corrected Practice
Take the time to build these ideas into your mind and body and, the benefits to you will be huge. To succeed with them you will have to contribute:
But if you dedicate yourself, the benefits include:
- Helps you change the world
- Helps you succeed
- Forces clearer thinking skills
- Builds your personal, internal and external brand
- Engages more people.
Psychological Artistry – Building You
The Psychological Artistry day offers a unique set of tools which help you create personally tailored magic tricks, mindsets, and models for yourself and in your business. You' ll learn how to deliver personalized mysteries around what you do which sparks interest, grabs attention, and gives you a greater sense of yourself, all leading to greater personal, strategic and financial gain.
Though each of the mentalism principles are unique, together they act as a network to build towards a greater chance of success. For instance, the more preparation you do, the more you feel in control and the more persuasive you can be. It' s by building these links that you can begin to develop yourself and building you.
It' s not just about teaching you the skills, it' s about unlocking:
- Your capabilities
- Your mindsets
- Your potential
Before you can think differently about things, you must do some things differently. This means that you must make a determined effort to put yourself into new environments and experience different things.
“Spending the day with George and Alex is one of the best things you can possibly do! The Psychological Artistry course that they ran was superb in every way - I had a huge amount of fun and learned a few things along the way too!” – Adele B.
“These sessions are well thought out and provided me with everything I was looking for my future workshops and more. Great job guys.” – Noelle B.
“There are few courses I go on that I can rate 5* but these two are worth every * given! Their courses are informative and great fun and you have a bag of great tools to use in your life and work on leaving each time.” – Susie L.
The Psychological Artistry Day is perfect for experience difference, as you will be in a group of likeminded people, all dedicated to the art ad science of improving themselves and others. If you are interested in:
- Turning passion into performance
- Turning nerves into nerve
- Turning magic into miracles
Then the Psychological Artistry Day is for you! We have limited spaces on the day coming up on 4th July 2017, so book your place now by going to: www.mindsways.com/psychological-artistry.html
In summary, Ormand McGill, this feature' s third magician, says:
- “Pretending is the beginning of imagination,
Imagination is the beginning of believing,
Believing is the beginning of reality.”
In this feature, you have learned the power of revealing just enough information at the right time, and figuring out what makes people want to pay more attention to you and what you do. We've also covered ways to tickle the mind and what process you must ensure to learn, apply and achieve.
If you' ve found this useful, please share it with as many people as possible. I really appreciate the time you' ve spent to read through to this point, thank you. If you want to learn more and book your place on the Psychological Artistry day, please go to go to Psychological Artistry
Thanks in advance,
07970 480 615
P.S. “The only thing worse than being blind is having sight, but no vision.” – Hellen Keller
About Author: George Rowley
George works with psychological artistry, a blend of psychology, behavioral sciences and mind magic to entertain, improve people' s lives, work towards greater inclusion and increase business opportunities. He does this through training, coaching delivering workshops and presentations. He has been working with individuals, small practices and organisations including extensive projects within the NHS.