The Mindsways Kit | Mindsways LTD
John Doe

learn how to do what you've only ever seen magicians do,
the psychology behind why it all works and
how to make it work for you!

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The Mindsways Kit

You can use the Mindsways kit not just to duplicate the feats you’ve only ever seen done by the likes of Derren Brown, but also understand the psychology behind how they work, use them in what you do and make them work for you as well!

The magic tricks you will get in this online toolkit are easy-to-learn and allow you to entertain, engage and inform at all-levels. By working through the kit, you will learn how to add dramatic emphasis to your messages, create talking points, add production value to your services, create memorable artefacts with your business cards and enhance your personal and professional brand.

Each Trick Includes:


Psychology Uncovered

Applied Behavioural Insights

The Mindsways Kit allows you to get your message across in clear and unique ways, whilst standing out from the competition and establishing your knowledge, status and authority by letting you add in layers of intrigue, mystery and magic.

Mindsways is about the Ways of the Mind combined with how you Sway the Minds. This kit is about the mix of both – what we call Mindswaying. We are about bringing these theories and the practices together and then illustrating them through the lens of magic. The power of Mindswaying is taking these complex mix of ideas and translating them into our everyday experiences in life and work and helping you to apply them.

John Doe
John Doe

The contents of the kit are:

7 Separate Tricks, including in-depth explanations and discussions (2 hours 43 minutes)

5 Universal Revelations Method (51 minutes)

5 Key Mindsways Models (1 hour and 22 minutes)

BONUS: 40-minute Storytelling Workshop (38 minutes)

42-Page Exercise Workbook (40 exercises)

2 Special Bonus Booklets: Revised & Updated Enthusiasm Quotient and Storytelling (Another 10+ exercises)

John Doe
John Doe

Key Highlights

Key aspects you'll learn from the kit are:

Many ways of stimulating your creativity, imagination and innovation

Brand new customisable & personalised magic effects that Engage and Entertain

Ways to develop your Status, Reputation, Memorability & Authority

Finding your voice, Delivery Style and developing your Delivery Vocabulary

Learn about the powers of MMI’s, Storytelling and Clashing Concepts

Apply different ideas from Psychology, Social Neuroscience & Behavioural Insights

A step-by-step process of applying 50+ brand new exercises to your personal and professional life

Connecting with and creating memorable moments for anyone in the room with you

Unleashing your inner power to amuse, amaze and engage with people

Working on your Confidence, Growth Mindset, Public Speaking Skills & Personal Development

By working through the kit and learning the tricks and effects we teach you, you too will be able to generate similar amounts of excitement and wonder as you can see in the video below:

Practical, Personal, Engaging

I have found that by taking the theories and cutting-edge research from Psychology, Social Neuroscience, Human Brand and Neuroscience and practically using and illustrating them through magic, you can have a very powerful and memorable way of taking complex ideas and using them in coaching, networking, business, therapy, sales, presenting, training etc.

The Mindsways kit is made up of over 5-and-a-half-hours of live video with George and Alex, recreating what it would be like to be in a workshop with them. It is also accompanied by four full-coloured PDF’s with over 50 exercises to make the kit practical, personal and engaging.

You will learn 7 separate Magic Tricks, our 5 Universal Revelations method, the 5 Key Models we’ve built our entire business around and, as an added bonus, receive a 40-minute Storytelling workshop. On top of this, you will receive a 42-page Workbook with 40 separate exercises and two special bonuses: The revised, updated and simplified Enthusiasm Quotient and a brand new, exclusive booklet on Storytelling and the Hero’s Journey.

You will be able to do all of these effects without ordering any additional magic props. They all use ordinary, everyday items to create really powerful and memorable moments.

Want to get yours now? Buy here!

What do you get from The Mindsways Kit?

The Mindsways Kit is a summary of George and Alex’s nearly 10 years of working together. It has a series of powerful, engaging and entertaining tricks, as well as hours of theories, techniques and discussion between the two of them.

The Mindsways kit acts as a source of inspiration for everything you do. It is a process, a set of tricks, tools, techniques and video training materials that allow you to stand out from the crowd, grab attention and make a lasting impact on the world.

On top of this, we weave in ideas from across mentalism, psychology, stand-up comedy, neuroscience, theatre, acting, character writing, storytelling, behavioural insights and communication.

Perfect for Beginners, Powerful for Professionals You will get over 5-and-a-half-hours of us talking through each trick, explaining our thinking, teaching you how to adapt it to what you do and why these powerful techniques work.

Engage, Entertain and Enlighten You can use these tricks to influence decisions, shock your friends, impress your clients and create wonderful and powerful learning points in whatever situation you’re in!

Bespoke to your message We've given you a number of tricks and a process for alternative approaches, so no matter what you're trying to put across, you can make these your own!

Branded with your identity You can personalise each of the tricks so they reflect your brand and identity and match your message!

Accessible anywhere, anytime By making this an online product, you can download the files and have them saved for when you're travelling or when you've got some spare time.

Take this chance to start improving your professional and personal life by learning magic from The Mindsways Kit now!

Who Are We?

We are father-and-son magicians, trainers and creators, George and Alex Rowley. Together, we make up Mindsways. We have been using the materials in this kit to create and perform our own shows across the UK for the past 10 years.

John Doe


George works with a blend of psychology, behavioural sciences and mentalism to entertain, improve people's lives, working towards greater innovation and creativity and increased business opportunities.

He has been studying human psychology for over 30 years, with many awards and degrees under his belt. In the early 1990's, he was faced with working with vulnerable young adults - this is where he found the power of magic to entertain people and enrich peoples' lives.


Alex is an actor, designer and experienced magician who specialses in using a blend of psychology, behavioural insights and mentalism to tell effective, engaging and empowering stories.

Alex has spent over half of his life learning magic, performing on stage and across the UK. He focuses his attention on spreading awareness of mental health issues and sharing powerful storytelling techniques.

John Doe
John Doe

What’s In The Kit?

The kit is made up of materials, models and ideas that we’ve been using to deliver our workshops and shows throughout the UK.

We have chosen the contents of this kit so that you can perform these in any situation, at any time and illustrating any principle. These ideas are taken from the Mind Magic and Mentalism world, so are rarely found anywhere else. Our approach then mixes in psychology, performance theories and exercises.

Using every day items such as books, business cards, photographs and notepads, you don’t have to order expensive magic prop items. All of these are customisable by you and can be personalised to fit your message. You will always be prepared to give a talk or presentation. Our aim is to add to your delivery vocabulary so that you can add to it, making it memorable and astonishing. In full detail, you will recieve:

John Doe
John Doe

Even if you don’t use the tricks the principles and the step-by-step exercises in the workbook will add significantly to your existing skill set.

The workbook and the exercises within the kit are a combination of the theoretical with the practical and are based on experience gained over the past few decades. The workbook is a distillation of what works. By using the step-by-step process, you can build and benefit greatly from this experience.

John Doe

Want to get yours now? Buy it here!

Why get the kit?

The kit is a unique and innovative approach to developing and delivering your ideas, whether in your personal life or professional life, including coaching, your business or presenting your ideas in various situations.

The underlying step-by-step process is all about making it personal to you, enhancing your message, improving your delivery vocabulary and increasing your value.

The ideas, methods and techniques presented around the tricks, illusions and effects provide a rich source of new ideas and novel possibilities for your delivery. We call this increasing your delivery vocabulary. This includes well constructed plans for engaging and baffling people.

By doing this we make people aware of, and become sensitive to, new possibilities.

In this kit you will learn many new tricks and techniques, but I cannot express this enough: it is the experience and the mysteries you will learn that turn these tricks into an incredibly memorable event.

John Doe


When creating this kit, we knew that it had to be flexible enough to work in any kind of environment. Whether you’re a coach, working with disaffected youths, pitching your business to potential investors or trying to impress a date, we wanted to ensure that you have enough material in this kit to blow anyone away.

Because this is a Digital Kit, we’ve been able to deliver on this flexibility. The materials are:

Perfect for Beginners, Powerful for Professionals

Used to Engage, Entertain and Inform

Bespoke to your message

Branded with your identity

Accessible anywhere, anytime

As the materials are based on universal psychological principles, they act as a way for us to share our ideas, experiences and visions that show off our personality and individual approach.

You can make use of the Mindsways kit if you are interested in something that:

Is Practical, Powerful and Engaging

You Can Demonstrate Your Ideas With

Grabs and Holds Attention

Builds on Novel & New Experiences

Shows Very Complex Ideas Quickly & Effectively

Creates Shared & Lasting Experiences With Other People

What Others Have Said About Us:

Watch the video below to see one of our spectacular reviews!

John Doe

Watch the video below to see some of our many 5-Star Reviews!

Exceptional day, surpassed my expectations, thank you

Damon L. July 2018

Had a great day with George and Alex of Mindways. I now have some great ideas that I can incorporate into my workshops. I would highly recommend the Mindways events.

Helen D. May 2018

I had a huge amount of fun and learned a few things along the way too! I highly recommend that you join one of their sessions. 5****

Adele B. May 2017

Life is very serious and sometimes unnecessarily so. This is where Mindsways' approach can reach the parts that others can't reach through magic and humour. Thank you very much.

Alison R. July 2017

Fun, informative, engaging, different - a truly magical experience!

Lindsey H. February 2018

Their delivery was genuine and from a place of real authenticity. A thoroughly enjoyable and rewarding day. Thanks again for all those 'no way' moments, fella

Simon C. Feburary 2018

My sincere thanks to both George and Alex for the day which was an invaluable experience and has given me a new range of tools to enhance my own training courses and presentations

Paul B. Feburary 2018

I thoroughly enjoyed the whole day - Their passion for their craft, their unpretentious delivery of their content and their humour make for a truly entertaining and enlightening day. Highly recommended!!

Karen K. November 2017

Want to see all our 5 star reviews? Go here!

John Doe

Who have we worked with?

We've had people from across the UK and around the world use our kits. It doesn't matter what your background, training, education or experience in magic is, it is perfect for beginners and powerful for professionals!

A number of organisations we've worked with and people who have used the kits come from:

Take This Opportunity Now!

The Mindsways Kit is all about being practical, carrying out actions - in short doing something.

We’ve been planning and working on this project now for nearly a year, and we’re incredibly proud of the results. Really, it’s a testament to the nearly 10 year’s of our lives we’ve spent working together and delivering workshops, coaching and shows around the UK.

The Mindsways Kit ultimately boils down to a different approach to delivering your message. It helps you add in creativity, innovation and stimulates your imagination.

These tricks can be disarmingly simple, but they produce very powerful and profound effects in people. Take this opportunity to revolutionise what you do now. It is a process designed to be able to get you to create greater value, add benefit, leverage your advantage and enhance the lives of people you interact with.

Take this chance to improve your professional and personal life with magic now!

Buy Your Kit Now Or Get The Bundle!


  • 7 Separate Tricks, including in-depth explanations and discussions
    (2 hours 43 minutes)
  • 5 Universal Revelations Method (51 minutes)
  • 5 Key Mindsways Models (1 hour and 22 minutes)
  • BONUS: 40-minute Storytelling Workshop (38 minutes)
  • 42-Page Exercise Workbook (40 exercises)
  • 2 Special Bonus Booklets: Revised & Updated Enthusiasm Quotient and Storytelling
  • Digitial Access 24/7


The Mindsways Kit
  • 7 Separate Tricks, including in-depth explanations and discussions
  • 5 Universal Revelations Method
  • 5 Key Mindsways Models
  • BONUS: 40-minute Storytelling Workshop
  • 42-Page Exercise Workbook
  • 2 Special Bonus Booklets:Enthusiasm Quotient and Storytelling
Psychological Artistry Kit
Learn About Psychological Artistry Kit Here
  • 17 distinct materials, concepts and ideas
  • 4 and a half hours of video and audio instructionss
  • Exclusive, Royalty-Free rights to McGurk & Test Your MindFoolness
  • Perceptions, an 80 page, full-colour download
  • Digital Download for 24/7 Access
If you have a discount code, you can enter it in "Show Order Summary" of the checkout process. If you have any questions or would like more information, please get in touch with us at