The Psychological Artistry kit is a unique and innovative approach to developing and delivering Psychological Artistry in your coaching, your business and with the techniques you use in getting your ideas across.

Psychological Artistry gets its power from using Illusions and Mind Magic to get your message across in an engaging, entertaining and informative way. The material challenges and get us to re-examine the way we think and act. By doing this we make people aware of, and become sensitive to, new possibilities.

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The Psychological Artistry Kit

The Psychological Artistry Kit can, and has been, used to help yourself and the people you work with understand real world psychology and how you can apply it to their situation.

It enhances your understanding of thinking styles, which leads to a greater understanding of ourselves and others. With the Psychological Artistry kit, the process is physical and hands on. You will be creating personal interactions whilst illustrating and demonstrating practical ideas which are easy to integrate into what you do.

I have found the key to getting my point across is through being able to Show, Not Tell. The feedback I have had from using this kit has been fantastic on many occasions. I've been told that it "has changed my life." The ideas in this kit are disarmingly straight-forward and will produce very powerful and profound effects for you.

The Magic and the Illusions within this kit not only illustrate psychological principles, but they provide entertainment, intrigue and mystery. This ensures that your delivery is memorable. The magic and the illusions are carefully crafted to illustrate your themes and create a memorable experience for people.

In making this pack, we have drawn from many disciplines:

  • Neuroscience
  • Mind Magic
  • Behavioural Insights
  • Psychology
  • Productivity
  • Staff Retention
  • Sales, Marketing and Neurobranding
  • Coaching and Personal Development
  • Mindfulness
  • Theatre
  • Storytelling
  • Social Psychology
  • Decade's worth of Personal Experience
We have been using this material in coaching, therapy, talks, presentations and training sessions for over thirty years, and now you can as well!

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Making The Kit Your Own

How Can You Use The Kit?

When creating this kit, we knew that it had to be flexible enough to work in any kind of environment. Whether you're a coach, working with disaffected youths, pitching your business to potential investors or trying to impress a date, we wanted to ensure that you have enough material in this kit to blow anyone away.

You can see a rundown of what you get in the following video:

Because this is a Digital Kit, the first of it's kind, we've been able to deliver on this flexibility. The materials in this kit can be:

  • Bespoke to your message - We've given you a number of effects and illusions with alternative approaches, so no matter what you're trying to put across, you can make these your own!
  • Branded with your identity - A lot of people have asked where they can get the materials we use on our courses, so we're now making them available to you with room to customise them and make them part of your marketing and branding strategy!
  • Shown on screen or printed up - Each image and each video is rendered in crisp, high-definition with a 300 dpi resolution. This means the look great on any screen and look and work better even when printed up to an A4 sheet.
  • Accessed anywhere, anytime - By making this an online product, you can download the files and have them saved for when you're travelling or when you've got some spare time. There's no waiting for them to be posted and there's no fuss!

It is our aim that you use the Psychological Artistry Kit to see the world in a completely new way, with new ideas and a new sense of what's possible.


In the game of creativity, it's good to be looking at as many different sources and ways of generating new ideas as possible. If you are looking to improve your delivery, you are constantly in the process of creativity and refinement. In closing the creativity gap and becoming more innovative, novelty is king.

For many, the ideas presented in this kit are novel, and act as a stimulus and a valid source of an outside point of view. They are, by their very nature, niche, uncommon and not readily available. Mind Magic presents an unusual and unique set of tools and techniques that bolster businesses, coaching, community projects and those who have an urge to be creative, communicative and ahead of the curve.

The ideas, methods and techniques presented around the tricks, illusions and effects provide a rich source of new ideas and novel possibilities for your delivery.

The Magic and the Illusions within this kit not only illustrate psychological principles, but they provide entertainment, intrigue and mystery. This ensures that your delivery is memorable. The magic and the illusions are carefully crafted to illustrate your themes and create a memorable experience for people.

Get Your Kit Now

What Do People Say About Us?

  • I had a huge amount of fun and learned a few things along the way too! I highly recommend that you join one of their sessions. 5****
    Adele B.
    May 2017
  • Life is very serious and sometimes unnecessarily so. This is where Mindsways' approach can reach the parts that others can't reach through magic and humour. Thank you very much.
    Alison R.
    July 2017
  • You give real insight into the art and science of gaining and holding attention and impart invaluable skills, known to only a few, in respect of influence and persuasion. I will come again confident it will be a day well spent.
    Paul G.
    June 2017
  • "Thank you for a great workshop. Life is very serious and sometimes unnecessarily so. This is where Mindsway's approach can reach the parts that others can't reach through magic and humour. Thank you very much. Looking forward to putting the fun into my practice."
    Alison R.
    July 2017
  • A brilliant day creating many memorable moments. Thank you George and Alex. I now have a selection of new techniques that I can't wait to use.
    Fiona A.
    September 2017
  • These two are worth every star given! I can honestly say each and every one is unique and a pleasure to attend! WELL RECOMMENDED!
    Susan L.
    May 2017
  • Great workshop and I felt in safe hands with people who have plenty of experience and credibility in their field. Can't wait to put my new found skills into action and learn more! Thanks George and Alex, great fun!
    Karen K.
    November 2017
  • George is truly an expert in Psychological Artistry and is the most knowledgable and inspirational individual that I have been fortunate enough to work with.
    Raj A.
    June 2015
  • What a wonderful day of fun, learning, insight - and perceptual mystery. Well done George and Alex - I can't imagine anyone attending this course and not having a most enjoyable day. A day from which they will bring home lots of new skills too - I know I have. Awesome.
    Tim A.
    September 2017
  • Such an inspiring day! Changes your whole way of thinking... a must have experience!
    Lucy A.
    July 2017
  • A most entertaining, informative and fun day. George and Alex are so generous at sharing their skills and knowledge of a subject that is otherwise quite difficult to access. Their enthusiasm to help others add a bit of magic into their repertoire is infectious!
    Lorne M.
    November 2017
  • Informative, practical and fun... lots of fun. Excellent and engaging!
    Kevin L.
    May 2017
  • Nothing but praise. It was a light-hearted and informative day and I was able to go home and immediately try things. The following day I made use of my new information... to great effect.
    Tess K.
    June 2012
  • What a breath of fresh air this training duo are! These sessions are well thought out and provided me with everything I was looking for my future workshops and more. Great job guys.
    Noelle B.
    May 2017
  • George and Alex are Psychological Artists ~ they work with the artistry of the Magician, bringing magic into practical purpose and deploying it liberally within a work environment. Perceptions, preconceptions, presumptions, assumptions, tired old habits and entrenched ways have to fall apart in the face of what these guys do, and share.
    Alison K.
    September 2017
  • Really fun and informative. Thank you George and Alex for a great day. A must do day for anyone!
    Michael P.
    July 2017
  • I thoroughly enjoyed the whole day - and got to meet some lovely people, too, including father and son team, George and Alex. Their passion for their craft, their unpretentious delivery of their content and their humour make for a truly entertaining and enlightening day. Highly recommended!!
    Karen P.
    Novemember 2017

Any Where, Any Time, Any Thing

What Do You Get In The Kit?

The kit is made up of 17 distinct materials, concepts and ideas that with a bit of practice, you can perform in any situation, at any time and illustrating any principle. These ideas are taken from the Mind Magic and Mentalism world, so are rarely found anywhere else.

The kit is also accompanied by 4 and a half hours of video and audio instructions. We cover topics such as:

  • The Neuroscience of Psychological Artistry
  • Cognitive Fitness Habits
  • Creativity, Imagination and Curiosity
  • Storytelling and Narrative
  • The Power of Perceptions
  • Visualisations, Goal Setting and Team Work
  • Novelty, Deliberate Practice and Living Up To Your Potential

On top of this, you get Exclusive, Royalty-Free rights to use both our McGurk Illusion video for yourself and Test Your Mindfoolness. These are non-branded and perfect for illustrating how we don't believe what we see, we see what we believe.

In addition to all of this, you also get Perceptions, an 80 page, full-colour download that covers brand new material in rich, vivid detail, such as:

  • The Psychological Artistry Adventure
  • The Power Of Perceptions
  • Think Of Anything
  • Red or Black
  • The X Deck
  • Six Principles Of The Mentalist's Mindset
  • Conceptual Choices
  • The Enthusiasm Quotient
  • Cold Reading System
  • Learning Points
This means that you can always be ready to illustrate what you do, as well as tell people. You will always be prepared to give a talk or presentation.

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What Are People Saying About The Kit?

"Psychological Artistry is brilliant! As a university professor, I am always looking for new and intriguing ways to get the attention of my students and convey information. Psychological Artistry does both and more. Your information on storytelling is genius. As you can tell, there are not enough good things I can say about Psychological Artistry. And the most amazing thing is that I have only gone through one-half of the program! Thanks for making me look smart!!!"

Rob Gilbert, Ph.D., Professor of Applied Sport Psychology, Montclair State University

"I can recommend this kit - it is brilliant!"

Steve J Holden MCIPR MIOEE, Managing Director - Prominent Digital Limited

"I spend time daily and weekly to enhance my learning and today I am so excited to get my Psychological Artistry Kit to enhance my Coaching to the next level! I would highly recommend Mindsways, I have worked with them for years and wouldn’t be where I am today without them!"

Raj Anderson MBA, Professional Coach & Business Consultant

The Power of the Psychological Artistry Kit

What Can You Use The Kit For?

The materials in the Psychological Artistry kit (17 discrete effects, presentations and concepts) directly engage people, whether individually or in a group. It will create a focus for your discussion and interaction. The material in the Psychological Artistry kit works on a number of levels.

As the materials are based on universal psychological principles, they act as a way for us to share our ideas, experiences and visions that show off our personality and individual approach.

You can make use of the Psychological Artistry kit if you are interested in something that:

  • Is Practical, Powerful and Engaging
  • Enhances Coaching and Consultancy Practices
  • You Can Demonstrate Your Ideas With
  • Grabs Attention
  • Creates "Aha" and "No-way" Moments
  • Creates Shared & Lasting Experiences With Your Clients
  • Has Novel & New Experiences
  • Shows Very Complex Ideas Quickly & Effectively
  • Stimulates Creativity

It is our aim that you use the Psychological Artistry Kit to see the world in a completely new way, with new ideas and a new sense of what's possible.

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The Psychological Artistry Kit is all about making things happen and creating insights and adding value to people. It is designed to be able to create greater value, add benefit, leverage your advantage and enhance the lives of people you interact with. The Psychological Artistry Kit packs small but is disarmingly simple and produces very powerful and profound effects in people. Take this opportunity to revolutionise your training, therapy and delivery.

- 5 out of 5 stars on Facebook!


If you have a discount code, you can enter it in "Show Order Summary" of the checkout process.