Salt
  • Psychological Artistry
    A Day Of Insights In Four Acts

What Do You Get From The Psychological Artistry day?

The Psychological Artistry day teaches you to understand, appreciate and predict what your audiences expect. We call this the Boundaries of Audience Expectations. It involves learning the best way to plan ahead, tapping into your creativity and developing confidence to follow through on your actions. By doing this and learning the skills taught on the day, you gain:

Empathy

Trust is the fuel that makes businesses run, and the strongest and fastest way to establish trust is empathy. You will learn to see the world as other’s do, you will develop a sense of what other’s want and be able to meet their expectations.

Connection

Like Empathy, connection with other human beings is a cornerstone of 21st Century business. It’s about feelings first, facts follow. It’s about good stories, not just good spreadsheets. The Psychological Artistry day builds these inter-personal skills.

Understanding

Learning to do the impossible involves an open mind and a willingness to explore, fail, and keep going. It’s this skill that builds up a deep understanding of ourselves and others, and getting to know the boundaries of Audience expectation does just that.

Influence

When you gain a greater understanding, and can build strong relationships through empathy, you will begin to positively influence yourself and others. The skills and tools presented on the day help you reach a more influential level in your life, brand, and relationships.

Control

Many people feel as if they’ve lost control in their life. The rate of change and volatility leave people removed, stressed and dispassionate. The areas we look at with Psychological Artistry breathes life back into many people’s passions, creativity, fun and purpose.

PSYCHOLOGICAL ARTISTRY FOR EVERYONE

PSYCHOLOGICAL ARTISTRY - A NEW DAY

The Psychological Artistry day is a one day training session about teaching you how to apply Psychology Techniques and Behavioural Insights.

Helping Learning and Development Professionals stand out by being different and adding people back into business

Contributing to your Core Business Attributes, such as sales, productivity, team building, branding and reputation

Working towards your Personal Achievement by building your thinking skills, decision making, confidence, self esteem and legacy.

TAKE AIM IN YOUR LIFE

Take AIM is a very useful tool and a framework for making your ideas deliverable and adding Art Forming to what you do. Under the "Artistry stance", consider things likewhat emotions you wish to convey, how do you bring passion to what you do, how do you bring things to life?

The power of Art Forming lies in uniting communication and emotion. Communication is what you have to say, art is how you say it. Art Forming evokes emotion, and by tapping into this power, there are no limits to how you can communicate your message and what you can help people understand. Art evokes our values, our feelings and our memories. It resonates with us on all of levels and stimulates moods, behaviours and our thoughts themselves. Art can take your brand to a whole new level.

Bring in creativity, new perspectives, different voices, inspirational stories, dramatic emotions, powerful metaphors, stirring communication and moving connections with your audiences.

Under "Intention stance", think through what you mean to deliver, what your real intent is, what you mean to deliver, what your legacy is, what you wish to become and be remembered for, where your passion lies and what you wish to change. How do you want to appear? How does this reflect you and your wider aspirations?

Under "Manifest stance", simply ask, "how do I make it so?" These ideas are best illustratred graphically, using the diagram below:

The intersections between the areas will also give you questions to ask and ideas to inspect and explore. At the meeting of Artistry and Intentionality lies the heart of creativity.

This area produces an energetic outlet for your imagination, where you can tame wild ideas, solve difficult problems and generate whole new approaches to the world.

Between Intentionality and Manifestation is your outcome, a place where desire meets actions, attitudes meet behaviours, ideas meet beliefs and what you wish and what you do come together to produce what becomes reality.

In the middle, there lies the Target. This is where all three areas of AIM meet and is what should be kept in mind throughout any of your delivery. It is the coming together of Intentionality in the form of your personality, your aims and your history, Artistry in the form of the audience's connection, emotion and your passion, and finally, Manifestation, in the form of your actions, your attitudes and your outcome.

I have found this approach to have massive potential in all areas of delivery and communication, providing motivation, analysis, insight and ideas for many people to use.

The SNT kit fits perfectly in to teaching and using the AIM model, as it gives you the chance to explore what many of these ideas mean to you and others.

Why Mindsways?

We are called Mindsways because we believe you can Sway Minds through understanding the Mind’s Ways.

We work to give you tools which advertise you in better, faster and more evocative ways, using Mind’s Ways to Sway Minds.

By learning what we do, you can frame yourself, your ideas and your skills in more entertaining, engaging and enlightening ways, leading you to get more sales, build stronger relationships and have a more fulfilling lifestyle. We teach you about the Ways of the Mind; how we behave, act and think through Psychology, Neuroscience and Art. We also teach you how to Sway the Mind; how Behavioural Insights, Neuromarketing, Neurodesign and the Magician’s Mindset can all influence, nudge and persuade your customers.

THE POWER OF MMI'S AND MME'S

In your delivery, whether it’s sales, communication, human resources, therapy, acting, designing or anything else, you must be able to unlock people’s attention. Behavioural Insights refers to 'nudging' as a way of influencing people's attention. We use the terms 'Moments of Shift', and MMI's and MME's.

  • Gain interest and stand out from the crowd
  • Tap into your own and other people’s passion
  • Communicate effectively and efficiently
  • Engage people with what you do and how you do it

There are many ways of achieving these things and directing people’s attention to your delivery, yet we have found a very simple and straight forward way is to look at your MMI’s and MME’s.

These are six principles, divided in to two, that give you an innovative and practical guide in to how your audience, readers, work colleagues, prospective clients or anyone else see what you do.

THE MMI’S
  • Multiple Moments of Interest – What is important to you? What holds the most meaning?
  • Multiple Moments of Interaction – At what points are you invited to interact? What can be demonstrated physically?
  • Multiple Moments of Insight - How are things shown to be true? When does the audience go ‘Ah-ha’?
THE MME’S
  • Multiple Moments of Empathy – What makes you likeable? When does the audience say ‘me too’?
  • Multiple Moments of Energy – Where is the high point and low point in the presentation? Is it focused on positive, negative or neutral points?
  • Multiple Moments of Emotion – What do you want the audience to feel? Is there a powerful meaning behind the message?

Exploring The Art of Possiblity

On the day, we will explore how Psychological Artistry, illusions and Mind Magic provide important insights into how we think, how we learn and how we experience the world, whilst training you in the tricks of the trade. The day is all about;

  • Exploring the art of possibility
  • Stimulating creativity and innovation
  • Transforming personal and professional life
  • Tapping into your imagination

On the personal development level, it is about working with:

  • Self esteem
  • Self confidence
  • Self awareness
  • Self motivation

The day is both for the talented and the timid. It is about making the impossible possible, the unthinkable thinkable. It is intended for people who are curious, who want to improve how they connect, express and communicate with others.

Overall, it is about adding new skills to you and being able to apply the techniques and ideas from Psychological Artistry and Mind Magic to maximise what you do.

SHOW YOUR IDEAS AS AN ART FORM

Art Forming is the process of using art to perform your ideas. But how do you know that art forming is for you? Let me ask you a couple of questions;

  • 1) Do you want to connect more with others?
  • 2) Do you want to communicate at all levels and get your ideas across more?
  • 3) Do you want to engage with your audience using a sense of drama?

If you answered yes to any or all of these questions, then art forming is for you. We all need the room to grow; to contribute and develop our wellbeing. The most important instrument for you to achieve this is your mind. Art forming is a way for you to stretch and expand your thinking, a way to enhance your mind by doing what you love; by combining what you find fascinating with your business.

Creating Value For Others

Part of our development is always looking and exploring how to add value to others through what we do and what we deliver. One way this can be achieved is through creating new experiences for others. Using Psychological Artistry and Mind Magic is a way to guarantee a different experience for people.

Today there is so much pessimism and cynicism around that to make a difference and to get our message across, we need to spark people’s passions. Psychological Artistry and Mind Magic not only does this but is also a route to add value to others through opening up different perspectives for them.

By adding passion and different perspectives, it gives us the momentum to change and act. The energy released can take people beyond where they would normally go.

By using Mind Magic you can inspire, energise and engage audiences, enliven meetings and presentations and contribute to your personal or organisational brand. This means that you are more memorable and stand out from the crowd. One thing is certain, after this day, you will never view the world in the same way again.

Who Benefits?

After discussing this with many people, commonly asked questions are Who is it for? Who is it aimed at? Who benefits from attending the course? To answer this, it is better to look at what people have wanted from engaging with us. The following list is made up of the most common expectations from the days. People have wanted;

  • An increase in confidence
  • To enliven their presentations
  • New and different approaches
  • Something to impress others with
  • Their curiosity satisfied
  • Extra skills and tools to use
  • An increased reputation
  • Better understanding
  • New pathways for their proffesional lives
  • A face-to-face training experience
  • A solution to white noise syndrome
  • A channel for their passion and fascination
  • Wider perspectives and experiences
  • Greater presence and charisma when communicating
  • To add variety, novelty and difference to their delivery
  • A way of adding value to and gaining new clients

What Are People Saying About The Day?

We know that today, people are actively seeking out different approaches and ways of getting their messages across. They want new ways of communicating what may have become familiar and staid.We have both (myself and Alex) been very pleased with this feedback, seeing that we are meeting expectations and adding value. To see what people have said see What People Say From the feedback we have had, we know that we are meeting these expectations. From the last few days we ran, the comments and feedback included;

  • Stimulating
  • Mind blowing experience
  • Entertaining and informative
  • Had an amazing time
  • Exceeded my expectations
  • Loved it
  • Really fascinating

The Power of Art Forming

Art Forming is the process of using art to perform your ideas. But how do you know that art forming is for you? Let me ask you a couple of questions;

  • Do you want to connect more with others?
  • Do you want to communicate at all levels and get your ideas across more?
  • Do you want to engage with your audience using a sense of drama?

If you answered yes to any or all of these questions, then art forming is for you. We all need the room to grow; to contribute and develop our wellbeing. The most important instrument for you to achieve this is your mind. Art forming is a way for you to stretch and expand your thinking, a way to enhance your mind by doing what you love; by combining what you find fascinating with your business.

The power of Art Forming lies in uniting communication and emotion. Communication is what you have to say, art is how you say it. Art Forming evokes emotion, and by tapping into this power, there are no limits to how you can communicate your message and what you can help people understand. Art evokes our values, our feelings and our memories. It resonates with us on all of levels and stimulates moods, behaviours and our thoughts themselves. Art can take your brand to a whole new level.

Developing Communication

The strength of learning Mind Magic is that it is not only fun, creative and unique, but it also provides an unconventional approach to delivering services and working with individuals.

It provides your audience with an insight into their psychology using ideas from Behavioural Insights, whilst allowing you to stand out from the crowd and deliver your message in a memorable way. For some individuals who may be vulnerable, this is a very powerful experience for them. Others I have worked with so far have said that learning Mind Magic contributes to their:

  • Building Confidence
  • Creative Thinking
  • Client retention
  • Client referrals
  • Communication
  • Personal Brand
  • Building Sales
  • Critical Thinking
  • Presenting
  • Perceptions

How Powerful Are Your Perceptions?

Pablo Picasso was once sat on a train daydreaming. He was shaken out of it by a short man in a gray suit, complaining at him that his “so-called art” was nothing like real life. “How can you call it art?” he spat. “People don’t have both eyes to the right of their nose! Flowers aren’t square! My body is not made up of circles and triangles! Why don’t you just paint people like they really are!?”

Picasso sat in silence for a second, and asked what the man meant. “Look!” The man reached into his wallet and took out a black and white photograph. “That’s my wife!” said the man. “Isn’t she rather small and flat?” responded Picasso.

This old joke illustrates one of the most practical and wide reaching principles we will explore on the day; all is not as it appears. Through out all of our lives, we experience what are called everyday illusions. These are moments where our brain will jump to a wrong conclusion as to what's happening around us and block out what is really going on.

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You may have come across visual illusions in the past, but everyday illusions affect more than just what we see, they affect what we pay attention to, what and how we remember, how we see ourselves, how we motivate ourselves and much more.


We hold your safety and ours of the upmost importance. Each and every day and product is covered in our Professional Indemnity Insurance to make sure that both you and we are covered in an emergency. There will always be first aid kits, health and safety information and fire and other emergency procedures available and walked through on every day. We take this very seriously and are covered up to £1,000,000 Professional Indemnity and up to £5,000,000 Public Liability.

The Content of the Day

The Psychological Artistry day is packed full of intriguing, inspiring and insightful tricks, tools and techniques. It has been honed over the past 5 years to provide both an entertaining and engaging day that has both surprise and mystery wrapped up in its DNA. By attending the day, you will be learning:

  • The ideas and techniques that lie behind Behavioural Insight
  • The Theory and Frameworks that lie behind Psychological Artistry
  • The effects and how to incorporate them into what you do
  • The Principles behind why Mind Magic works
  • Behind the Scenes - Neuroscience
  • Practical, Real World Applications of the Material

The Themes of the Day

The themes of the day are useful to you, whether you are in business, therapy, training, coaching, teaching, presenting, advertising, delivering, developing, communication, human relations, NLP or any field that depends on interacting with someone else and creating a lasting impression. The day will certain provide brand new tools and novel approaches to what you do. The themes are:

  • Practical Application of Your Advantage
  • Innovation & Creativity
  • Show, Not Tell
  • Emotional Engagement
  • Using Magic, Surprise & Mystery
  • Use of Story and Drama
  • The Power of Real World Interaction and Experience

What You Take Away From The Day

Since the beginning of 2011, we have been running these days across the country. On each of the days, we have had people thrilled and excited by the materials we have given them, as well as the alternative approaches to traditional problems and grateful for the fun and entertainment we have provided, as well as energized by the thought of all the fun and entertainment they can provide. We have done this by providing the following materials:

  • The SNT Kit - 12 items to develop and deliver Psychological Artistry
  • 2 Hour Training Video - online supporting materials for the SNT kit
  • Presentation - a copy of the PowerPoint presentation used to review the day
  • Psychological Artistry eBook - a guide containing notes, scripts and supporting information for the day
  • Follow-up support - From the trainers, if and when needed

Don't miss out! Our Next Course Begins in:

Book Your Place Now!

The aim for the day is to challenge your worldview, to provide you with stimulating insights and demonstrate the power of art forms. Our aim is to work with you, as individuals, as another human being.

Included as part of the day is tea, coffee, biscuits, and a buffet lunch. The day will begin at 10 a.m. and we will aim to finish at 4 p.m. Take this oppurtunity to enhance your communication, engagement, entertainment and knowledge. There are only limited spaces due to the venue, and included in this cost is the SNT. Book now, and begin your Psychological Artisty experience journey.

Location:

Greater Birmingham Chamber of Commerce,

75 Harborne Road, Edgbaston, Birmingham B15 3DH
3rd May 2017 (Sold Out)

NEW DATE:

4th July 2017

EARLY BIRD DISCOUNT!

Book now to avoid dissapointment and make use of your Early Bird discount! Use:

EARLYBIRD10

at checkout for 10% off your tickets!

Psychological Artistry
- One Ticket

£197

One Attendee
One SNT Kit (Worth £50.00)
Access To Psychological Artistry Learning Materials
Unlimited Access To Online Materials



Psychological Artistry
- Three Tickets

£501

Three Attendees - Saving £90.00!
Three SNT Kits (Worth £150.00)
Access To Psychological Artistry Learning Materials
Unlimited Access To Online Materials

If you require an invoice to be generated, please contact us at

contact@mindsways.com


with the subject heading 'Invoice Request' and your invoice details. Thank you.

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