We are called Mindsways because we believe you can Sway Minds through understanding the Mind's Ways.
We work to give you tools which advertise you in better, faster and more evocative ways, using Mind's Ways to Sway Minds.
By learning what we do, you can frame yourself, your ideas and your skills in more entertaining, engaging and enlightening ways, leading you to get more sales, build stronger relationships and have a more fulfilling lifestyle. We teach you about the Ways of the Mind; how we behave, act and think through Psychology, Neuroscience and Art. We also teach you how to Sway the Mind; how Behavioural Insights, Neuromarketing, Neurodesign and the Magician's Mindset can all influence, nudge and persuade your customers.
What Do You Get From The Psychological Artistry day?
The Psychological Artistry day teaches you to understand, appreciate and predict what your audiences expect. We call this the Boundaries of Audience Expectations. It involves learning the best way to plan ahead, tapping into your creativity and developing confidence to follow through on your actions. By doing this and learning the skills taught on the day, you gain:
Trust is the fuel that makes businesses run, and the strongest and fastest way to establish trust is empathy. You will learn to see the world as other's do, you will develop a sense of what other's want and be able to meet their expectations.
Like Empathy, connection with other human beings is a cornerstone of 21st Century business. It's about feelings first, facts follow. It's about good stories, not just good spreadsheets. The Psychological Artistry day builds these inter-personal skills.
Learning to do the impossible involves an open mind and a willingness to explore, fail, and keep going. It's this skill that builds up a deep understanding of ourselves and others, and getting to know the boundaries of Audience expectation does just that.
When you gain a greater understanding, and can build strong relationships through empathy, you will begin to positively influence yourself and others. The skills and tools presented on the day help you reach a more influential level in your life, brand, and relationships.
Many people feel as if they've lost control in their life. The rate of change and volatility leave people removed, stressed and dispassionate. The areas we look at with Psychological Artistry breathes life back into many people's passions, creativity, fun and purpose.
THE PSYCHOLOGICAL ARTISTRY PLEDGES
After discussing this with many people, commonly asked questions are Who is it for? Who is it aimed at? Who benefits from attending the course? To answer this, it is better to look at what people have wanted from engaging with us. The following list is made up of the most common expectations from the days. People have wanted;
- An increase in confidence
- To enliven their presentations
- New and different approaches
- Something to impress others with
- Their curiosity satisfied
- Extra skills and tools to use
- An increased reputation
- Better understanding
- New pathways for their proffesional lives
- A face-to-face training experience
- A solution to white noise syndrome
- A channel for their passion and fascination
- Wider perspectives and experiences
- Greater presence and charisma when communicating
- To add variety, novelty and difference to their delivery
- A way of adding value to and gaining new clients
Creating Value For Others
Part of our development is always looking and exploring how to add value to others through what we do and what we deliver. One way this can be achieved is through creating new experiences for others. Using Psychological Artistry and Mind Magic is a way to guarantee a different experience for people.
Today there is so much pessimism and cynicism around that to make a difference and to get our message across, we need to spark people's passions. Psychological Artistry and Mind Magic not only does this but is also a route to add value to others through opening up different perspectives for them.
By adding passion and different perspectives, it gives us the momentum to change and act. The energy released can take people beyond where they would normally go.
By using Mind Magic you can inspire, energise and engage audiences, enliven meetings and presentations and contribute to your personal or organisational brand. This means that you are more memorable and stand out from the crowd. One thing is certain, after this day, you will never view the world in the same way again.
How Powerful Are Your Perceptions?
Pablo Picasso was once sat on a train daydreaming. He was shaken out of it by a short man in a gray suit, complaining at him that his “so-called art” was nothing like real life. “How can you call it art?” he spat. “People don't have both eyes to the right of their nose! Flowers aren't square! My body is not made up of circles and triangles! Why don't you just paint people like they really are!?”
Picasso sat in silence for a second, and asked what the man meant. “Look!” The man reached into his wallet and took out a black and white photograph. “That's my wife!” said the man. “Isn't she rather small and flat?” responded Picasso.
This old joke illustrates one of the most practical and wide reaching principles we will explore on the day; all is not as it appears. Through out all of our lives, we experience what are called everyday illusions. These are moments where our brain will jump to a wrong conclusion as to what's happening around us and block out what is really going on.
What Are People Saying About The Day?
We know that today, people are actively seeking out different approaches and ways of getting their messages across. They want new ways of communicating what may have become familiar and staid.We have both (myself and Alex) been very pleased with this feedback, seeing that we are meeting expectations and adding value. To see what people have said see What People Say From the feedback we have had, we know that we are meeting these expectations. From the last few days we ran, the comments and feedback included;
- Mind blowing experience
- Entertaining and informative
- Had an amazing time
- Exceeded my expectations
- Loved it
- Really fascinating
Book Your Place Now!
The aim for the day is to challenge your worldview, to provide you with stimulating insights and demonstrate the power of art forms. Our aim is to work with you, as individuals, as another human being.
The day will begin at 10 a.m. and we will aim to finish at 4 p.m. Take this oppurtunity to enhance your communication, engagement, entertainment and knowledge. There are only limited spaces due to the venue, and included in this cost is the SNT. Book now, and begin your Psychological Artisty experience journey.
17 - 19 Martineau Way,
Birmingham City Centre, B2 4UW
19th September 2017
Psychological Artistry Day
One Attendee or Group Discounts
One, Two or Three Psychological Artistry Kits
Access To Psychological Artistry Day Learning Materials
Unlimited Access To Online Materials
If you require an invoice to be generated, please contact us at
with the subject heading 'Invoice Request' and your invoice details. Thank you.
We hold your safety and ours of the upmost importance. Each and every day and product is covered in our Professional Indemnity Insurance to make sure that both you and we are covered in an emergency. There will always be first aid kits, health and safety information and fire and other emergency procedures available and walked through on every day. We take this very seriously and are covered up to £1,000,000 Professional Indemnity and up to £5,000,000 Public Liability.